LED Digital signs – Facts and figures

Wondering just what exactly an LED sign can bring to the table? This white paper will touch on a number of areas you may be anxious to understand. :: Just what kind of results can you expect from an LED sign? :: The benefits of using an LED sign to reach your audience :: Making the most of an LED sign once you have it :: How an LED sign compares to other ways of communicating with your target :: Intangible benefits that might not necessarily show up on your bottom line Knowing full well you need to communicate to your target audience to grow your business or organization, you also know adding an LED sign is no small undertaking. And, of course, maximizing your return on investment (ROI) is always top of mind. So, how do you turn the money you spend on that communication tool into calculable results for your organization? 2) THE BENEFITS OF USING AN LED SIGN TO REACH YOUR AUDIENCE There are three key benefits an LED sign brings to your messaging, which explains how it can increase business so dramatically and efficiently. Communicating what you want, when you want, to more people, for less money, adds up to a very attractive bottom line. Timely Communication The quicker you can communicate what you have to say, the better. A sign is one of the few media outlets you actually own, which means you set your own schedule rather than being bound by someone else’s. In other words, you can get your message out as soon as you have something to say – for exactly as long as you want to say it. A fundraiser might last two weeks. A special on fish will likely be much shorter. And a restaurant can tell customers what’s on the menu for both breakfast and dinner. With an LED sign, you control when your message is up and for how long. Multiple Messages The example of the restaurant advertising both breakfast and dinner specials brings us to another benefit of LED signs: multiple messaging. Thanks to advances in software, changing the messages on your LED sign is as easy as typing it in and hitting “send.” This means you can push eggs-over-easy in the morning and comfort food like meatloaf at dinner time. Or maybe you have several messages you want to rotate for maximum exposure. From the latest financing rates to a blizzard-induced snowblower promotion to this weekend’s bake sale, LED signs give you the flexibility to change your messaging as your circumstances (or weather!) dictate. Cost-Effective Advertising In addition to flexibility and timeliness, you’ll also find an LED sign compares favorably to other forms of advertising from a monetary standpoint. In terms of cost per thousand, the common denominator typically used in comparing advertising costs, LED signs are extremely competitive